LAST UPDATED: 21 August 2016
Persons under legal drinking age are not allowed.
Company maintains this Website for the use of individuals who are of legal age to consume alcoholic beverages under applicable law. You must be of legal drinking age where you reside to access the Website or provide information to us, and you must be in a location where access to this Website is permitted. We do not solicit or knowingly collect personal information from persons under such legal drinking age, and we do not knowingly market our products or services to persons under such legal drinking age.
2. What Types of Personal Information Does Company Collect?
When you visit and interact with the Website, Company, and third parties with whom Company has contracted to provide services (for example, to assist us in 0perating the Website), may collect data such as your Internet Protocol (IP) address, operating system and browser type, or your general Internet usage. However, none of this information is stored in your specific consumer record. We collect and store this information in the aggregate only. Such information is generally collected from the following sources:
(a) Server Log Files. We use W3C* compliant extended log files when recording web-server activity on our web servers including, for example, the IP address (a number automatically assigned to the computer that you are using by your Internet Service Provider), time and date of request, page requested, user agent, referrer and cookie values sent or received. The server log files are collected and analyzed to provide information about user activity in the aggregate and identify potential errors or problems with website performance. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites. *W3C is an international consortium that develops web standards and guidelines. Further information is available at www.w3c.org.
(b) Environmental Variables. We and our service providers may also collect certain environmental variables, such as your computer type (Windows or Macintosh), screen resolution, OS version, Internet browser, and Internet browser version. These environmental variables are collected by most browsers and can be used to optimize your experience on the Website.
(d) Pixel Tags. We and our service providers may also use so-called “pixel tags,” “web beacons,” “clear GIFs” or similar means (collectively, “Pixel Tags”) in connection with some Website pages and HTML-formatted e-mail messages to, among other things, compile aggregate statistics about Website usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to Website visitors and may be associated with Cookies on the visitors’ hard drives. When used in HTML-formatted e-mail messages, Pixel Tags can tell the sender whether and when the e-mail has been opened.
Where we engage with you multiple times over a short period in relation to the same matter, we may not provide you with a separate notice about privacy each time we engage with you.
3. How Does Company Use and Share Information Collected From Me?
Personal Information will be used and held by Company and may be used or held by BFC and its affiliated companies www.brown-forman.com/10kfiling and their agents or partners who will provide services to Company, including but without limitation our third party processing and order fulfillment partners. Unless permitted or required to by law (including the Australian Privacy Principles), we will not share, sell, exchange or otherwise distribute your Personal Information to unaffiliated third parties (other than those listed above) without your consent or as set out below:
(a) Fulfillment of Requests. Company may use Personal Information you provide for the purposes of carrying out your requests submitted through the Website, including to send you brand information or process transactions or respond to your inquiries or requests.
(b) Administrative Communications. From time to time we may use Personal Information to send to you important information regarding the Website. Because this information may be important to your use of the Website, you may not opt out of receiving such communications.
(c) Other Communications (including marketing). We may use Personal Information to contact you by post, e-mail, telephone or SMS, to promote, to consider ways of improving, and to send you information about, Company's products and services. If you do not wish to receive further promotional material, you can unsubscribe by clicking the link in that communication (where provided), or by sending us an e-mail (see details in Section 9 below).
You consent to us using your Personal Information for sending you information, including promotional material, about us or our products or services, as well as the products and services of our related entities and third parties, now and in the future. You also consent to us sending you such information by means of direct mail, email, SMS and MMS messages.
If you do not want to receive marketing information from us or you want to stop receiving marketing information from us, you can do so in any of the following ways:
(a) clicking on the 'Unsubscribe' link in a direct marketing email that you have received from us;
(b) logging into your account on the Website and editing your communications preferences; or
(c) contacting us using the contact details specified in Section 9.
(f) Internal Business and Statistical Analysis. We may use Personal Information for our internal business purposes, such as quality assurance, data analysis, audits or targeted promotions. In addition, we may also use it to enhance our information and to aid us in providing our customers with targeted promotions. We use Personal Information to estimate our audience size and usage pattern and to recognize you when you return to our Website.
(j) Assignment. We reserve the right to transfer any and all information that we collect from Website users to another company or entity in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Company’s business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).
(k) Law Enforcement; Emergencies; Compliance. We reserve the right to disclose Personal Information to others (a) to comply with legal process; (b) to respond to requests from government or other public authorities; (c) to protect the rights, privacy, safety or property of Company, you or others; and (d) to permit us to pursue available remedies or limit the damages that we may sustain.
We may collect and use your Personal Information for other purposes not listed above. If we do so, we will make it known to you at the time we collect or use your Personal Information.
We do not otherwise collect, use or disclose your Personal Information without your permission, unless the collection, use or disclosure is:
(2) required or authorised by law, including without limitation the Australian Privacy Principles under the Privacy Act.
4. Third-Party Websites.
5. Information Related to Employment.
If you choose to submit your resume or apply for a position with us through this Website, we will use (and transfer, if necessary) the information you provide in order to evaluate your experience as it relates to potential employment opportunities with Company or our affiliated companies throughout the world and may disclose the information to our Service Providers in connection with such purposes. We may also contact your referees and disclose the fact that you have applied to a position and collect further Personal Information about you from them. We will also use the information to contact you regarding any positions for which we believe you may be interested in submitting an application or other opportunities at Company or our affiliates that we think may interest you.
We have security measures and tools, such as firewalls, in place to help protect against the loss, misuse and alteration of the information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. Please do not send us Sensitive Information (as that term is defined in the Privacy Act) in an email.
Online purchases take place safely, using the latest internet security technology to protect our customers. We accept orders only from web browsers that can use Secure Socket Layer (SSL) technology - this means you cannot inadvertently place an order through an unsecured connection. Most web browsers now support this.
When you become a registered user, we ask for your name, address, date of birth and phone number. We also ask for your credit or debit card number and its expiry date. Your order history information is maintained in order to service your account.
Credit card transactions may be subject to routine searches from time to time. We undertake these searches in order to detect and prevent fraud.
If false or inaccurate information is provided and fraud is detected, details will be passed to eBay Enterprises and their fraud prevention agency, or such other Service Provider to us as appropriate. Law enforcement agencies may access and use this information.
7. Retaining Personal Information.
8. Your Rights
You may request access to or information as to the Personal Information we hold about you. Where appropriate, you may also object to us processing certain types of information for certain types of purposes or you may require correction and/or deletion of the Personal Information we hold about you. You can also exercise the right at any time by contacting us (see details in Section 9 below). We may require you to prove your identity and supply details in order to identify the Personal Information.
You may also opt-out of receiving marketing communications from us by contacting us (see details in Section 9 below). Please specify the means of communication from which you would like to opt-out. Otherwise, you may not get the communications you would otherwise expect to receive from us.
If you have a complaint about the Company's collection of Personal Information, or believe that the Company has breached the Australian Privacy Principles, you may contact us (see Section 9 below). The Company will endeavor to acknowledge and resolve any complaint within a reasonable time frame. We will notify you of the resolution of your complaint. If you are not satisfied with the Company's resolution of your complaint, you may take your complaint to the applicable regulator in your jurisdiction.
9. Contacting Us.
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