Brown Forman Australia Cookies Policy
Last Updated: June 18, 2016
A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk, so that the website can remember certain information. Cookies cannot be used by themselves to identify you.
Two types of cookies are used on this Website.
Session cookies are temporary cookies that remain in the cookie file of your browser until you leave the site.
We use session cookies to:
(a) Carry information across pages of our Website and maintain your preferred language throughout the session. For example: We keep a session cookie which allows us to distinguish you from other users, so that we can keep a virtual "basket" of the products you add to your shopping cart. This cookie will be initiated each time you affirm your age on our Website.
Persistent cookies remain in the cookie file of your browser even after the browser is closed. The length of time a cookie remains depends on its lifespan.
We use persistent cookies to:
(a) Help us recognize that you have already affirmed your age with the Website. Your date of birth is held within this cookie for two hours and allows re-entry to the Website without having to affirm your age each time you visit. After two hours, you will be prompted to affirm your age again to gain entry to our Website.
(b) Generate anonymous, aggregated statistics about the visitors to this Website by using Google Analytics. These statistics help us understand how users navigate the Website and help us improve the structure of our Website. These statistics include for example: most popular and least popular pages visited, amount of time visitors stay on the site and the percentage of visitors that leave the site before entering their birth date. These cookies expire within two hours after you leave the Website. Google offers instructions to opt out of tracking by Google Analytics across all websites at http://tools.google.com/dlpage/gaoptout.
Some of the pages you visit on our website use content embedded from another website, for example YouTube, you may be sent cookies from these websites. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
We don’t actually control these cookies and we would recommend that you visit these third parties for more information about their cookies:
(a) Barclaycard SmartPay (our payment provider)
(b) YouTube (to view videos)
(c) Facebook (to share content)
Note that most browsers are initially set to accept cookies. However, you have the ability to disable cookies if you wish, generally through changing the internet software browsing settings. It may also be possible to change the settings to enable acceptance of specific cookies. Please refer to the help section on your browser.
So that you can make full use of the personalised features on our Website(s), your computer, mobile phone or other device will need to accept Cookies.
If cookies aren’t enabled on your device, it will mean that your shopping experience on our website will be limited to browsing and researching. Unfortunately you will not be able to add products to your basket and buy them.
For more information about cookies and how to disable them please visit www.allaboutcookies.org